Chapter 3 Analyzing the Marketing Environment
1)
You are directed to study the actors close to the company that affect its
ability to serve its customers-departments within the company, suppliers,
marketing intermediaries, customer markets, competitors, and public's. What are
you studying?
A)
the macro environment
B)
the
C)
the marketing environment
D)
the demographic environment
E)
the global environment
Answer: B
2)
Which of the following terms is used to describe the factors and forces outside
marketing that affect marketing management's ability to build and maintain
successful relationships with target customers?
A)
the marketing environment
B)
the cultural environment
C)
strategic planning
D)
target markets
E)
the marketing mix
Answer: A
3)
You are directed to study the demographic, economic, natural, technological,
political, and cultural factors that are larger societal forces affecting your
company. What are you studying?
A)
the
B)
the
C)
the external environment
D)
the marketing mix
E)
the global environment
Answer: A
4)
Which of the following is NOT a type of factor in a company's macro environment?
A)
demographic
B)
economic
C)
technological
D)
competitive
E)
political
Answer: D
5)
All of the groups within a company are called the ________.
A)
culture
B)
diversity
C)
internal environment
D)
climate
E)
range
Answer: C
6)
Which type of market buys goods and services to produce public services or to
transfer them to others who need them?
A)
government
B)
reseller
C)
wholesale
D)
consumer
E)
retail
Answer: A
7) Rachel Patino works for a wholesale company called
Distributors Unlimited. She is responsible for buying and selling goods at a
profit to small retailers. What is her market?
A)
business
B)
reseller
C)
wholesale
D)
consumer
E)
retail
Answer: B
Diff:
1 Page Ref: 69
Skill: Concept
Objective: 3-1
8) Your marketing department is currently researching
the size, density, location, age, and occupations of your target market. Which
environment is being researched?
A)
demographic
B)
C)
economic
D)
geographic
E)
cultural
Answer: A
9) The three largest generational groups in America
are the baby boomers, Generation Xers, and ________.
A)
seniors
B)
C)
teens
D)
tweens
E)
toddlers
Answer: B
10) As a group, ________ are the most affluent
Americans.
A)
baby boomers
B)
Generation Xers
C)
the Millennials
D)
echo boomers
E)
seniors
Answer: A
11) "Dreams don't retire" is the theme of
a(n) ________ marketing campaign aimed at baby boomers.
A)
financial services
B)
anti-aging products
C)
travel and entertainment
D)
fitness products
E)
technological products
Answer: A
12) In 1950, women made up under 40 percent of the
workforce; now they make up ________ percent.
A)
35
B)
40
C)
43
D)
46
E)
59
Answer: E
13) Which of the following is a trend that depicts
the increasingly nontraditional nature of today's American family?
A)
working women making up a smaller percentage of the workforce
B)
the falling percentage of married couples with children
C)
dual-income families declining in number
D)
stay-at-home dads declining in number
E)
the declining reliance on convenience foods and services
Answer: B
Diff:
2 Page Ref: 75
AACSB: Multicultural and Diversity
Skill: Concept
Objective: 3-2
14) Over the past two decades, the U.S. population
has shifted most heavily toward the ________ states.
A)
Midwestern
B)
Northern
C)
Sunbelt
D)
Southeastern
E)
Northeastern
Answer: C
15) Which of the following geographical areas has NOT
seen a recent population increase?
A)
micropolitan areas
B)
suburbs
C)
the West
D)
the Northeast
E)
the South
Answer: D
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